El Malecón Urban Eatery & Cuban Lounge gives you a feeling of being in Cuba. The vibrant life, colors, sounds, ambiance, flavours and warmness of this beautiful Caribbean island are present here.
The restaurant offers not only a variety of dishes within Cuban cuisine, but also small kitchen pantries, spices, and some Malecón apparel.
Our run with El Malecón
Franck Coz helped El Malecón focus on brand-, and marketing strategy. This led to growth in customer visits and to an increase in merchandise sales. As a further result, Malecón managed to expand its service offers to include spices and oils used in Malecón´s kitchen. A selection of apparel of Malecón’s brand became available too.
Client:
EL Malecón Urban Eatery & Cuban Lounge
Services:
Brand identity
Brand strategy
Logo/ Wordmark, Color & Typeface Selection
Brand Book & Guidelines
Signage Design
