Krussen Rebranding
Krussen is an alternative graduate group focusing on personal values and religion.
Symbol elements
Krussen aspired on elements that were playable with their main symbol that represents the letter "K", and at the same time make it possible to obtain a form of a cross.
Their main focus is to stand together and support each other through the graduate period that is called Russetiden in Norwegian.
Events with Christian values
Krussen's main focus is to explain and show that Christians that have their graduation events can also have fun without resort to influences that go against their beliefs and faith.
Russ who makes conscious choices to follow Jesus before, during and after their graduation.
Telling young pupils that Krussen has many activities in an own and playful way.
Our mission with Krussen
We had a blast rebranding the identity of Krussen. The team was open to new ideas, and we had the freedom to come up with different concepts for their new logo and, branding and image.
We decided to go for a slick plain logo that can be used in all types of surfaces and implementations. The logo is based on the cross if you combine it in different shapes.
The team received the last draft with open arms (after a pair of drafts).
We can proudly say that the new brand was well received through all of their departments, and the new image fits perfectly after sending out their new design manual.
