Nordic Innovation wanted to commemorate and celebrate their 50 years of innovation in the Nordics. We accepted the challenge and aimed to create a unique identity for this special occasion, highlighting their past, present, and future. Keeping these words in mind, we visualized their story through style, colors, and shapes.
We wanted to highlight a shape that could follow a path through Nordic Innovation's lifeline and serve as a red thread throughout their entire year and events. We considered several approaches but chose the one that best suited the brand, storytelling, and overall feel.
Our four proposed directions.
Highlighting Nordic Innovation's colors with storyline paths
Highlighting Nordic Innovation's complementary colors with storyline paths
Highlighting Nordic Innovation's paths with several lines that indicates several trails
Highlighting Nordic Innovation's paths with several lines that indicates several trails
So, what's our final take?
Our talented designers, copywriters, and project manager at Hill & Knowlton crafted the book layout and production for Nordic Innovation's 50th anniversary, using the brand elements we created to highlight Nordic Innovation's story over the past 50 years.
We had a blast using Nordic Innovation's photo archive, incorporating old photos that helped us tell their story with much more depth in the Nordics.
Tech & innovation
Tech & innovation
Studio ITG
Fishing and sea
Chemical tech
EL Fly Group
The book and a history clip showcasing their 50th-anniversary event were launched at a private event on the event floor at Deichman Bjørvika. Several high-profile individuals were invited for the launch of their 50th anniversary brand.
Book presentation
Event tour
We also had the pleasure of creating their 50th-anniversary clip, showcasing Nordic Innovation's journey over the past 50 years, highlighting their past, present, and future.
Take a journey through the past and future with the full-length clip.
Our process with the anniversary brand with Nordic Innovation
One of the main challenges was creating a brand that could seamlessly integrate with Nordic Innovation's look and feel while remaining timeless, reflecting styles and colors from the past and merging with the future.
The team brainstormed several fantastic ideas, shapes, and colors, presenting drafts to the client. We decided on the complementary colors from Nordic Innovation's secondary and triadic color palette, reminiscent of the pastel era popular in the '70s. The tube-inspired shapes served as a path to guide Nordic Innovation's storytelling from start to finish. These shapes could also be used as supporting elements and animated.
The launch of Nordic Innovation's 50th-anniversary brand was held on 02.11.2023 at Deichman Bjørvika.
Client: Nordic Innovation
Team: Hanne Grobstok, Matilda Von Sydow, Morten Lervaag, Gina Dalby, Frank J. & Sussanne Møller Hansen.
Franck Coz: Production of the brand, assets and design generation, Animation and film production.